VisitLiverpool (part of the LEP) is the official tourist board for the Liverpool City Region (LCR) and responsible for marketing LCR as a leisure and business visitor destination. Widely recognised as a role model for partnerships throughout the UK and beyond, they represent nearly 400 tourism and conference businesses.
We were appointed by VisitLiverpool to deliver a travel trade marketing campaign targeting both national and international buyers to develop short break itineraries to the destination.
As part of the emerging markets strategy, we delivered a campaign in China in partnership with China Holidays, one of the country’s leading outbound tour operators.
Campaign collateral included a travel trade brochure design, adverts and the exhibition design.