A Magazine


Identity / Content creation / Distribution

“We have worked closely with Darkhorse on a number of projects, at both a regional, national and international level. They understand the challenges of meeting complex briefs, tight deadlines and budgets.”

Belinda Irlam-Mowbray
Commercial Director, RIBA

The Royal Institute of British Architects (RIBA) was awarded Royal Charter status in 1837 and is one of the most influential architectural insitutions in the world, with over 44,000 members.

Darkhorse was asked to create a sub brand to provide a unique identity for the RIBA North West regional offices. After numerous site visits to the RIBA headquarters in London, our brand direction took influence from the original letterforms carved into the stone façade of the building. We were also guided by Eric Gill’s ‘perpetua’ typeface to emulate the structure and style of the original RIBA logo created in 1836.

The ‘A’ brand was rolled out through a quarterly 52 page magazine that revealed a strong brand personality achieved via highly innovative design. This, combined with high quality production values and excellent content, earned A Magazine The International Association of Construction, Design and Press’s globally recognised ‘International Building Press Award’, the first time this highly coveted award has been awarded to a regional, as opposed to an international, publication.

Interesting interviews have included Sir Paul Smith, Peter Saville and George Clarke.