St. Helens Council


Dream branding


Brand creation / Augmented reality / Signage

“Throughout the process, I found Darkhorse to be exceptional and to add value in every respect.”

John Whaling
Strategic Communications Manager

This site was one of seven chosen from over 1,400 publicly nominated locations for the Channel 4 series ‘The Big Art Project’. We were appointed to create the branding for this high profile visitor attraction following a competitive pitch.

Working with the world famous artist Jaume Plensa, we commissioned striking black and white imagery to reflect a dream like state. The dream logo is representative of the artist signing his work.

Digital aspects include on-site signage with downloadable audio guides, a new website and augmented reality which is used on-site to show the original mine shafts; visitors can look through the camera on their phone and watch as the mine shafts appear and become part of what they are viewing.

The launch attracted worldwide media coverage and 89% of reserach respondents believe Dream has created a more positive image for St. Helens.