CHKS (Capita PLC)


iCompare branding


Naming / Brand creation / Motion graphics

iCompare is a new and more visionary approach to healthcare information. CHKS applied more than 25 years of NHS data expertise and knowledge to create a unique programme that will revolutionise healthcare analytics and insight.

iCompare quickly cuts through reams of data to find the answers users require – giving them exactly what they need when they need it.

CHKS commissioned Darkhorse to create and design the iCompare identity and marketing collateral following a competitive tender.

The identity represents the coming together of lot’s of data – connected data. The data pieces over-lap with each other to form a complete picture, in this case the iCompare marque. Use of colour was influenced by the healthcare industry.

The campaign engages with CEOs, medical directors, directors of nursing, directors of finance, chief information officers, and their informatics team.

We launched the identity at the NHS Confederation annual conference where a new website was revealed along with a video, marketing brochure and supporting literature.