Product range identities


Brand creation / Integrated campaigns / Copywriting

Gerflor is established in over 100 countries and is recognised as a world leader in resilient flooring solutions.

Darkhorse were appointed to create a number of product identities and campaigns and implement them across the company’s internal and external communication material.

Working closely with the product development team and sales, we were part of the team that pulled together in- depth research, which then underpinned our creative thinking.

New natural wood product ranges were packaged with the strap line ‘The Natural Choice’ with striking visuals of wood floorings. We brought the outdoors indoors and created ‘The Great Indoors’ as a campaign. Home product ranges were given their own show – we breathed new life into a well know phrase creating a playful twist – ‘There’s no place like a Griptex home’.

Striking style and colour palettes were evolved to connect the products with key customer groups and the campaigns were rolled out across multiple touch points including events, product sample cards, promotions, exhibitions, social media and various websites.